VÖGELE Elektrotechnik

Website + local SEO + Odoo integration for a master electrician — from first lead to signed invoice in one streamlined flow.

The Problem

A traditional trade business needs more than just a website — inquiries need to be captured fast, quotes need to go out clean, appointments must be coordinated, and invoicing has to be audit-proof. The tools exist, but assembling, branding, and operationalising them is rarely a master electrician’s focus.

The Solution

An end-to-end solution: a fast, clean Astro website with local-SEO focus, a contact form that writes directly into a fully configured Odoo CRM — including mail templates, DIN-5008-compliant quotes/invoices, dunning workflows, and properly authenticated email delivery (SPF + DKIM).

What Shipped

Astro website: Lighthouse-grade, local-SEO schema, own domain, IONOS hosting
Odoo setup: CRM pipeline, sales templates, automated mails, lead → quote → order → invoice end-to-end
DNS & mail: SPF + DKIM on the company domain, rewrite filters so customer mails arrive from the branded sender
Form → CRM: Web form with API-key rotation in a PHP adapter, automatic lead creation with source tagging
Google Search Console + sitemap: SEO launch with verified, indexed sitemap

Technical Highlights

Astro + Tailwind: Static site with custom branding (olive/gold, Unbounded/Space Grotesk)
Odoo Online: 14 catalogued products, individualised footer, German mail templates instead of demo strings
Mail-domain hardening: mail.default.from_filter extended so Odoo no longer rewrites the From: header of the company domain
Operational hygiene: Setup demo account disabled, audit trail preserved, test data documented

Outcome

Real leads now flow through the web form into the CRM. First real orders have run through the entire pipeline — from web-form lead to signed invoice with branded PDF.